Coastec Paint & Decor
With six stores operating as separate limited companies, Coastec Paint needs a sophisticated system to maximize profitability, ensure customer satisfaction, and keep inventory between stores straight. Before coming to Aralco, Coastec had used another software system but found that it was simply too limited. “I found everything I wanted in Aralco,” says President Gary Brown. “Their software has evolved over 20 years so it has more features than I could ever use.” The Aralco system not only connects to 15 different store systems but also interfaces with Coastec’s accounting system for seamless business operation.“It’s also important to me that they are here in B.C.,” adds Gary. “I know I will get the support that I need. I don’t want to deal with a company where I have to call an 800 number and hope that the person answering can help me. With Aralco, I’m dealing directly with the people who created the software. That makes me feel very secure.”
Gary also likes the fact that his system has been completely customized for the paint and decorating industry. Coastec bends over backward to provide first-class service to both contractors and retail customers – so Coastec’s system must accommodate these specific service requirements. For example, the company keeps records of purchases, colour preferences, room layouts, etc. so that customers can remember exactly what they have selected in the past. The Aralco system makes this tracking easy.
Results: The Aralco system has also been configured to deal with the complexity of Coastec’s operation. Each of its stores is unique; some handle upholstery, fabric, blinds and shutters as well as paint products. Others have designers who visit clients’ homes and make recommendations.
The Aralco system allows Coastec management to get information quickly and easily, always knowing exactly what is going on despite significant differences in store structure. When serving busy contractors, the ability to locate inventory quickly is essential. Because the Aralco system is so easy to learn to use, any staff member can track down the exact product required, on the spot – it’s just a matter of “point and click.” Coastec is extremely pleased with their relationship with Aralco. “The service and support is fantastic,” says Operations Manager Charlie Gillen. “ I also love the flexibility they offer in training– their formal training is great and the videos are a wonderful reinforcement.” “Aralco’s staff are really professional,” adds Gary. “They know the business and they are good with the people in the stores.”
Coastec Paints brings top quality home decorating products and consultation to customers in the Lower Mainland. Because the choice of colour and home décor is intensely personal, Coastec staff members go out of their way to understand the client’s requirements and preferences. By hiring excellent people and training them well, Coastec has managed to maintain an edge in this competitive business. Coastec has stores in Vancouver (Main Street), Delta and White Rock.